Lighting plays a huge role in fairs and events, is highlighting products or hiding imperfections. Therefore, when hiring a specialist supplier should take into consideration the cost / benefit and not be seduced by the siren song of low prices

Good news: the lighting is going through a growing appreciation, no longer limited solely to the world of performing arts. Knowing how to use properly the natural or artificial light in a particular environment - be it a house, an office, a stage or a trade show booth - is an art that requires qualified professionals who can handle and adjust the equipment available in the market to local needs and ^ len ^ aOBJECTIVES client.

Outside the country are already up to college-specific lightingdesigners - as they are called professionals who work in interior and exterior lighting of buildings and public places and also in light of events. One works in Austria thanks to an agreement between the Bartenbach Lichtlabor, lighting company, and the University of Innsbruck.

While in Brazil there is no specific university courses on lighting - the basics are given in schools of architecture, performing arts and engineering - the growing demand for this type of professional should give a boost in the interest of universities and students. After all, it is recognized that a new profession has arisen and a new labor market. However, just as outside, some Brazilian companies supplying the industry invest in professional training.

Philips Brazil, for example, maintains the Training Center Philips Lighting (CECAP), which presents, through short courses for professionals in architecture, decoration, design, engineering, landscaping, new techniques in the industry and the main products available and their applications. All the professionalization of the segment. Actually, this is an area in which the constant updating of knowledge is fundamental.

In the segment of fairs and events, for example, lighting plays an important role and its misuse can ruin everything. "The design of an incorrect environment can generate a light with inadequate characteristics," said Ricardo Modern, managing partner of Modern Marketing, a company that since the beginning of the 90 works in the area of entertainment, including lighting. Other common mistakes, he said, are:

• Failure to check the energy available for the equipment, which can cause problems in the grid.

• The non-observation of a suitable place for equipment installation, cabling and control desk. They can not hinder the movement of people or being installed in a location that would impede the visibility of the operator.

• Excessive brightness that comes to blind the public.

• Raise the project without taking into account the presence of the public. "The characteristics of light change completely in a room full," recalls Modern.

• No plan for backup equipment. A lamp can always burn at the event, which requires a rapid exchange and efficient.

For him, the exit to avoid this problem is to hire vendors structured, containing a team of good professionals and have a wide variety of equipment (guns, lasers, spotlights, table control for high-tech lighting and artistic scenic machines, special effects lenses for different situations, just to name a few). "It is important to analyze the cost vs. benefit and not be seduced by the siren song of low prices."

Matters Loraine Calza extracted from www.feiraecia.com.br

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